Fossil

The heart and soul of the FOSSIL brand is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humor that extends into all its product offerings, graphics and one-of-a-kind, trademark collectible tins. Fossil creates modern yet vintage products for everyone, a simple yet compelling idea reflected in the Company's tagline, What Vintage Are You?™ Fossil offers an extensive line of watches under its proprietary FOSSIL®, RELIC®, MW®, MW MICHELE®, MOBILEWEAR™ and ZODIAC® brands and, pursuant to license agreements, under some of the most prestigious brands in the world, including ADIDAS®, BURBERRY®, CALLAWAY GOLF®, COLUMBIA SPORTSWEAR®, DIESEL®, DKNY®, EMPORIO ARMANI®, MICHAEL MICHAEL KORS® and MARC® by MARC JACOBS. In the early 1990's, Fossil expanded its core business, launching a line of accessory products including handbags, belts, small leather goods and sunglasses under the FOSSIL and RELIC brands. The Company also owns or licenses proprietary technology for certain of its watch products, including its BIG TIC® technology developed in 1998 and the patent-pending combination automatic/quartz movement called TWIST. Fossil also offers jewelry under the FOSSIL, DIESEL and EMPORIO ARMANI brands and in 2000 introduced FOSSIL Jeans wear targeted towards youthful consumers. In 2002 Fossil created a proprietary technology brand ABACUS®, targeted for distribution in the electronics channel.

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